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Google, the largest collector of data on the internet, recognized the upward trend of local searches and made a decision to focus on a strategy to give searchers what they’re are looking for in their local towns and cities, whether that be a restaurant, solicitor or beauty salon.
A Google Business Listing (formerly Google Places) is effectively a company profile of your business attached to Google’s local search results. These listings are important because Google ranks these profiles above all other listings in their new first page local search results.
Your business listing will rank dependent on the completeness of the profile. So it’s important that all information is complete and optimized.
Internet marketing can bring thousands of people to your website. These people will be exposed to your business, it’s products and company message and a percentage of these visitors will become new customers.
It’s no longer good enough to just be listed in the phone book and local newspapers. The new generation of buying customers are young, affluent and tech savvy. Ask yourself, do you see them reading traditional newspapers and looking in Yellow Pages? No, they use their smartphones for everything. For finding information, buying products and services, booking vacations and hire vehicles, sending flowers, booking appointments and downloading discount vouchers and videos.
As an entrepreneur, it is crucial to build your brand online, both with your website and social media such as Facebook, Linkedin, YouTube and Twitter. Phone books may become obsolite or fail to exist at all in 10 years time as internet search, whether on computers or smartphones and devices, becomes the defacto way to find phone numbers, local businesses and all other shopping needs.
Search Engine Optimization, or SEO, is the process of “optimizing” a website for the search engines so that it may be found as high as possible in the search results. The job of search engines like Google is to take a search query and list all the results in a relevant order. Google became the number one search engine because they provide good results. In fact Google accounts for almost 85% of the search market with Yahoo and Bing only accounting for around 10% between them. These statistics should indicate that you need to concentrate on Google results.
Even with Google returning very relevant results:
So how do you get your website high up in these rankings?
Well, this is what SEO is all about. You need to convince the search engines that your site is valuable and you can do this by:
Yes we can host your website. We have Standard, Advanced and Premium packages depending on the level of support and features needed.
Yes of course. You can choose to just manage the blog and create your own news posts or if you have a few more tech skills you can manage the site pages as well. We set up the site and create a Dashboard where you can manage your site.